An average person is exposed to over 300 advertisements in just one day. Adecode is designed to help create awareness of the role advertisements play in influencing our culture and allow the audience to decode and read advertisements through media literacy. We make our decisions by on the things we have seen or heard, and the decisions we make help shape our culture and society. Today we are living in a world of message overload. Everyday we are bombarded by a countless number of media messages that are designed to influence or deceive our thoughts and actions. Therefore it is very important for us to learn to read and decode these media messages to understand what kind of messages we are taking into our brains. Seems like everywhere we can rest our eyes on we can expect to find advertisements. We need to understand that advertisements are much more powerful than just promoting a product or person. Media literature helps us to carefully decode these media messages to allow us to see what kind of messages are being portrayed beyond that we see at first glance and also how these messages can influence our culture and society. By becoming media literate, we are able to understand these messages better and this can allow us to control what we decide to take in and alternately leading us to make better decisions. Adecode project aims to help people make better decisions by helping them to become media literate. Adecode is designed in a form of a magazine as magazines are one of the most common media sources where you expect to find advertisements. Therefore by creating it in a form of a magazine, it is providing the audience with knowledge of media literature where it is most needed. Adecode magazine introduces media literature to the audience and shows examples of where and how it can be used. The keyword for this project was ‘Transparency’ as the aim was to help people see advertisements transparently. This idea was portrayed through design aesthetics by using gradient colours and transparent materials throughout the design. This project was designed as my major project in 2013. I have received many positive feedbacks and responses about the project following the exhibition.